The revolutionary Power Plate® workout took top honors from the fitness-conscious Los Angeles community in the recently announced Best of Citysearch awards. Named “Best Los Angeles Workout,” the state-of-the-art Power Plate Studio in Brentwood features group classes and personal training on Power Plate® machines featuring Advanced Vibration Technology™.

“We at Power Plate are honored to have been selected the Best Workout in L.A. There is no more competitive place in the world for fitness than Southern California, and to receive this award and recognition speaks volumes to our commitment to matching up Power Plate with the best trainers and the best facilities,” said Mark de Gorter, president of Power Plate North America. “This winning combination is making the reality of a cutting-edge, 30-minute total-body workout accessible to all.

Power Plate® technology provides an efficient and dynamic total-body workout in less than 30 minutes. By utilizing scientifically-proven Advanced Vibration Technology™, Power Plate® machines trigger involuntary muscle reactions 25 to 50 times per second. The result is a high-intensity exercise that improves muscle tone and balance, helps reduce body fat and increases strength, with little impact on your joints. A recent study found that Power Plate® exercise helped participants lose more weight, and keep it off, than traditional exercise.

Citysearch editor Mar Yvette called it “an out-of-this-world workout,” and said that “You’ll definitely feel the burn.”

Celebrities including Madonna, Courteney Cox, Clint Eastwood and Cindy Crawford, and elite athletes like Serena Williams use the Power Plate® system. People from all walks of life use Power Plate® equipment to achieve fitness benefits that include: increased strength, muscle tone, range of motion, flexibility and bone density as well as improved blood circulation and lymphatic system activation. Aesthetic benefits include: enhanced skin tone through increased collagen production, cellulite reduction and greater production of regenerative hormones to help maintain a more youthful appearance.

The complete Power Plate® line of fitness equipment is designed for health clubs, wellness centers, spas, hospitals, physical therapy and rehabilitation clinics, professional and collegiate athletic training facilities, private fitness trainers and home use. Power Plate North America is headquartered in Irvine, Calif. www.powerplate.com.

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When Power Plate® machines first hit the United States in 2002, the subject of Acceleration Training™ was met with skepticism and disbelief. Over the past five years, Power Plate North America has initiated an intensive education effort to highlight the benefits, science and
methodology behind the product and technology. Now thanks to national media reports of use by global celebrities including Madonna, Heidi Klum, P-Diddy, Clint Eastwood, Elle McPherson, Claudia Schiffer and a “who’s who” list of pro and collegiate sports teams, the Power Plate has
established itself as “the” hottest innovation in fitness and wellness. More and more leading health clubs including Equinox and Spectrum Clubs are featuring the product in their facilities, creating a totally unique “buzz” among their club members. In addition, more and more manufacturers are scrambling to get into the Advanced Vibration game.

“With similar results as conventional training methods provided in less than half the time, Acceleration Training™ with Power Plate® equipment is quickly becoming the way for health club members to reach their fitness goals quicker, and without the rigors and potential injury associated
with many forms of conventional exercise” said Brian Dillman, CMO of Power Plate International. “Additionally, health club chains such as Equinox and Spectrum Clubs are rolling out Power Plate and Acceleration Training™ education to all their new clubs and personal trainers which is really pushing its evolution as an accepted mainstream fitness method.”
The fitness industry has also recognized the “arrival” of this Acceleration Training™ category as evidenced by Fitness Management’s recent story auditing the variety of products now available on the market – which reinforced Power Plate® equipment’s leadership in this category.

At IHRSA, Power Plate International introduced its pro5 AIRdaptive™ model, perfectly suited to the unique needs of personal trainers. The pro5 AIRdaptive™ features an air-suspension system allowing individuals to adjust settings based on their specific body weight to maximize results. The air-suspension system also makes it possible for individuals to train with weight loads of up to 500 lbs when on the Power Plate® machine – ideal for more advanced athletic training applications. Also catering to the unique needs of member-based health club environments, Power Plate
International introduced a proTRAC™ card-key member management driven software allowing clubs to better manage and regulate use of the the machines, and develop new revenue streams through the sale of Acceleration Training™ “packages” to existing members. The company’s product line was divided into commercial use and home-use product lines. The “pro” series features commercial-use products including the “pro5™” and “pro5 AIRdaptive™” models, while the “my” series features home-use products including the “my5™” and “my3™” models. All of these Acceleration Training™ products offer the same array of health and wellness benefits and feature the easy-to-use functionality, sleek design
and flowing lines that have made Power Plate® equipment the industry leader in the Acceleration Training™ category.

Educational posters, detailed training manuals and easy-to-use controls help personal trainers and self-guided users reap the benefits of Acceleration Training™ such as increased circulation, strength, fat burning capabilities, flexibility, and bone density. Hundreds of exercise positions within four primary applications (strength, stretch, massage, and relaxation) are possible with Power Plate® equipment, making it a viable fitness method for virtually anyone. Additionally, research has
reinforced the Power Plate® machines’ ability to reduce muscle pain and soreness, and expedite the recovery of damaged muscles and tendons.
Acceleration Training™ with Power Plate® machines exploits the body’s innate reflexive response to disruptions in stability in order to stimulate enhanced muscle strength and performance. Just as the leg kicks forward involuntarily when the doctor strikes the lower knee to test reflexes, the body’s muscles engage in an involuntary reflexive muscle contraction in response to the vibration’s disruption of stability. The body’s reaction to this stimulus is completely natural and occurs involuntarily at the neural level. Acceleration Training™ sessions should only last approximately 15
minutes three times per week.

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The new Power-Plate my5 offers the benefits of the “Next Generation” industrial-use model with smaller dimensions, designed to fit comfortably and conveniently in home settings. In addition to the launch of the new my5, Power Plate is also launching a new micro-site, www.mypowerplate.com, to help consumers experience the my5 on the web. “Because of its versatility and efficacy with the widest array of individuals, from the most athletic to the most sedentary, we’ve always believed this product would reach a point of mass acceptance, as has been the case with treadmills or other common exercise products,” said Brian Dillman, Executive Vice President and Chief Marketing Officer, Power Plate North America. “We’ve been thrilled with the rapid emergence of the Power-Plate Next Generation, and we believe the my5 will bring Acceleration Training to a level of mass acceptance because it provides the benefits of our industrial unit at half the cost.”

The new my5 model is available in silver, white or black and offers a preset frequency level of 35 hertz, high and low amplitude settings, and a maximum load capacity of 300 lbs. The my5 is available for $4,500.00 and can be purchased by phone (888-302-4530) or on the web. Power Plate introduced the world to the concept of “Acceleration Training” via Advanced Vibration Technology – a natural training method, originally pioneered by scientists with the Russian space program. The Power-Plate has emerged as one of the most sought after fitness products globally. Those reported to be users by national and international media are top celebrities including Madonna, Heidi Klum, Sean “P-Diddy” Combs, Clint Eastwood and Claudia Schiffer to name just a few. The Power-Plate is also being utilized by more than 40 professional and collegiate sports teams including the Chicago Bulls, New York Mets, New York Giants, Notre Dame, USC, UCLA and Ohio State among others.

“All of our players are reaping benefits from using the Power-Plate – improving their speed/quickness, jumping ability, balance and coordination, said Eric Helland, Chicago Bulls strength and conditioning coach. “Additionally, Power-Plate has proven to be a remedy to soreness and pain reduction, while accelerating rehabilitation of injuries. As
Kurt Heinrich – a big fan of the Power Plate says, “you can feel stiff as a board but, you stretch on the machine and you feel loose instantly.’” I think that says it all.” Power-Plate’s Advanced Vibration Technology exploits the body’s innate reflexive response to disruptions in stability in order to stimulate enhanced muscle strength and performance. Just as the leg kicks forward involuntarily when the doctor strikes the lower
knee to test reflexes, the body’s muscles engage in an involuntary reflexive muscle contraction in response to the vibration’s disruption of stability. The body’s reaction to this stimulus is completely natural and occurs involuntarily at the neural level. Acceleration Training on the Power-Plate offers a host of benefits such as improved muscle strength, flexibility, bone density, mobility, balance and significantly increased blood circulation. Additionally, research has also reinforced the Power-Plate’s ability to reduce muscle pain and soreness, and expedite the recovery of damaged muscles and tendons.

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Northbrook, IL. November 2 – Labeled by entertainment media as Hollywood’s “latest fitness rage,” with reported users including P-Diddy and Madonna, “Acceleration Training” with The Power-Plate is now bringing its benefits to the top golfers in the world. Currently being used by more than 40 professional football, baseball and basketball teams and universities across the country, The Power-Plate is quickly finding its place in the golf community evidenced through its use by professional golfers including Colin Montgomerie, Rocco Mediate and others.

The Power-Plate and its Advanced Vibration Technology have created an entirely new form of training known as Acceleration Training. This cutting-edge training method elicits a number of golf-specific benefits, including but not limited to increased flexibility, range-of-motion, explosive strength and balance. Elite trainers and swing coaches including PGA professional Mike Wilson – Mike Weir’s personal swing coach – utilize The Power-Plate with golfers to dramatically improve all aspects critical to the golf swing and consistent performance on the golf course. “After one session on The Power-Plate, I immediately noticed the impact the device had on both my body and my swing,” said Wilson. “My flexibility increased so much that I felt like I was a different golfer. I am definitely a fan of the Power-Plate and can foresee golfers flocking to this technology as they look to improve their games.” Montgomerie and Mediate are among the golfers who have already become believers.

Prior to this year’s Ryder Cup, an article was published in the UK in which Montgomerie named The Power-Plate as one of the items that he “could not live without.” Montgomerie went on to say that he needs to stay fit when he is not on Tour, and The Power-Plate “strengthens” him and “prevents injury.” Mediate a 20-year PGA Tour veteran who overcame career-threatening back problems, has also seen dramatic results with The Power-Plate. “I have found that The Power-Plate has increased my strength, stamina, mobility and overall coordination – all critical elements to success on the golf course,” said Mediate. “Aside from these benefits, the Power Plate acts as a preventative measure, reducing the potential for joint or back-related injuries common among golfers.” The Power-Plate resembles a large scale, with a central platform that vibrates rapidly
between 30-50 times per second. Individuals merely stand on the platform, allowing the vibrations to elicit a natural reflexive response of muscle contractions for each and every vibration. The vibrations also elicit a significant increase in blood flow to joints and tendons, increasing flexibility and range of motion. Renown film actor and director Clint Eastwood has been a proponent of acceleration training with the Power-Plate long before the product and technology gained mainstream
notoriety. Eastwood, an avid golfer who helped develop the renowned Tehama Golf Club in Carmel, CA, was instrumental in securing a Power-Plate for the Club’s member fitness center.

“Power-Plate is a fast and effective strength workout,” said Eastwood. “I like to use it before a round of golf, because it helps me feel loose and flexible.” Additionally, TaylorMade-adidas Golf Company, one of the most respected names in golf, has a Power-Plate at its headquarters in Carlsbad, CA where staff members are tapping into the machine’s ability to help golfers increase flexibility, balance and explosive strength. “During a recent visit to TaylorMade, I hit balls in between Power-Plate sessions
concentrating specifically on different muscle groups,” Wilson added. “By the end of the session, my whole body felt great.”

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Northbrook, IL., March 20 – Following a year of widespread exposure and
increased national and global acceptance of advanced reflex technology (also referred to as “whole body vibration”), Power-Plate North America is introducing several significant upgrades for health clubs and end users. The company’s debut of card-key software compatible with the Next Generation Power-Plate will allow health clubs to improve both sales and management of Power-Plate training session packages. The company also upgraded its popular Next Generation Power-Plate with an air-suspension
system, allowing user’s to maximize the effects of the product regardless of varying body weights. Finally, the Next Generation Power-Plate will no longer be limited to specific frequency (hertz level) and set durations. Users will now be able to input frequency levels and durations to specific preferences in order to meet their unique individual training needs and goals.

“Our goal with this software was to provide clubs with a turn-key solution to maximize the revenue potential of the Next Generation Power-Plate and better manage the general use of the product by members,” said Mark Minter, President, Power-Plate International. “As our product and technology grow in prominence, our top priority is providing a product that not only responds to the training needs of our end users, but also the
revenue-generating goals of the industry, including club owners, therapists and personal trainers.”

The card-key software provides a solution for health clubs looking to better manage member access and use of Next Generation Power-Plates. Through the card-key technology, clubs can program specific session packages onto a Power-Plate session card, redeemable each time members swipe their cards to use the machine. The air-suspension and  functionality upgrades are also significant. Originally, the Next Generation Power-Plate featured preset frequency level settings 30, 35, 40 and 50 hertz (number of vibrations per second) and duration settings of 30, 45 and 60 second sets. The upgraded functionality will now allow users to input specific frequency levels (increments of one hertz) within a range of 25-50 hertz and of variable duration. The adjustable air-suspension system will ensure that the Power-Plate has maximum effect for individuals of varying body weights, and also largely eliminates the residual vibration often felt in the surrounding environment (floors, neighboring walls, etc.) when the Power-Plate is in use.

Power-Plate has enjoyed a year of widespread global exposure through increased use among health clubs and elite training professionals. Increased use by mainstream health clubs and physical therapy clinics, elite athletes and athletic training specialists, as well as a variety of high-profile celebrities has resulted in a host of global media attention.
Reports from the UK press that pop music icon Madonna was training on the Power-Plate in preparation for her current world tour helped create a significant spike in global awareness, generating a host of national and media attention for the Power-Plate from top national magazines and television programs. One notable example is Muscle & Fitness Magazine who named Power-Plate the “Best Technological Innovation for 2005”
in the annual “Best of” special feature in the magazine’s February issue.
Yet another area of significant progress has been in scientific research and strategic partnerships. Currently, research studies utilizing the Next Generation Power-Plate are underway at Ohio State (focus: Fibromyalgia study), Ball State (multiple studies underway), University of Miami (focus: Obesity and Geriatric Wellness) and the Miami Project, a leading organization devoted to advancements in treatment of paralysis
resulting from spinal cord injury. Also worthy of note is Power-Plate’s official partnership with Athlete’s Performance (AP), arguably the most renowned athletic training center in the United States, responsible for annually preparing the top NFL prospects in the country for the NFL combine, as well as a who’s who list of the world’s most recognized
and successful athletes. AP Founder and President Mark Verstegan, arguably the nation’s elite athletic training specialist, was one of the earliest adopters of Power-Plate training and has championed the product ever since.

“We’ve always believed that we had a product and technology that would literally change lives,” said Minter. “It’s certainly rewarding for us to see both industry professionals and consumers on a global level beginning to realize what we’ve known all along about the Power-Plate.”

Software Allows Clubs To Better Manage Power-Plate Session Packages & Increase Revenue; Product Upgrades Designed to Maximize Effect of Power-Plate’s Proven Technology is a post from: Vibrating Exercise Machines

Power Plate North America, LLC., is introducing the cutting-edge benefits of whole body vibration therapy to North America with the Power Plate, a therapeutic strength and conditioning machine, immediately capturing the attention of health & fitness professionals, elite athletes and celebrities around the United States and Canada. Not another conventional resistance training machine, Power Plate utilizes revolutionary principles of whole body vibration therapy to substantially improve muscle strength and performance, flexibility, enhance critical blood flow throughout the body, expedite the recovery and regeneration of damaged tissue, and ultimately, enhance the general wellness and quality of life for individuals young and old, regardless of one’s physical and neurological condition.

“For more than two decades, Europeans have been using vibration therapy for its profound enhancement of muscle strength, performance and conditioning and overall health and wellness, in addition to its integral role in rehabilitating injuries and improving the quality of life for those suffering injury or debilitating conditions such as multiple sclerosis or arthritis,” said Jerry Beckman, president and CEO of Power Plate North America. “We’re thrilled to finally introduce the North American health and fitness community to the wonders of this incredible machine.”

Among the first to reap the many benefits of Power Plate’s vibration therapy are pro football’s Oakland Raiders and Tennessee Titans who’ve turned to the Power Plate during the 2001 pre-season for its revolutionary strength, conditioning and rehabilitation benefits. “The Power Plate’s ability to increase explosive muscle strength, dramatically enhance flexibility and expedite the recovery of damaged muscles and tendons, makes it a athletic trainer’s dream machine,” said Garrett Giemont, strength and conditioning coach for the Oakland Raiders. “Whether I’m working with veteran players like Trace Armstrong or Tim Brown, looking to extend their careers, or young players looking for a competitive edge in making their mark in this league, the Power Plate has the answers.”

In total, the Power Plate is currently being utilized by five NFL teams, including the Raiders, Titans, San Diego Chargers, Kansas City Chiefs and Jacksonville Jaguars, along with the Dallas Mavericks and Houston Rockets of the NBA. In addition to professional athletes, Hollywood celebrities such as Don Johnson, Clint Eastwood and Julie Andrews are also using the Power Plate to achieve their personal health and fitness goals.

“I’ve never been able to achieve such improved flexibility, range of motion, increased strength and overall physical well being than with using the Power Plate, said Johnson.”

The Power Plate can be used alone or as a pre- and post-workout complement to traditional strength training and cardiovascular exercise and provides its wide array of conditioning benefits in a fraction of the time needed for traditional exercise routines. Power Plate employs a 20-by-32-inch body positioning plate housing a driving mechanism that evenly distributes vibrations throughout the body, accelerating and magnifying the same contraction and relaxation muscular reflexes employed when performing traditional weight training exercises. However, whereas traditional resistance training methods only provide resistance on a single linear axis, resistance effects of Power Plate occur on multiple axis stimulating the entire body of fibers within a given muscle group, taxing and conditioning the muscle group to its most substantial extent.
Developed by Russian scientists for use with elite Olympic athletes during the 1970s, the dramatic effects of whole body vibration were evidenced by the Russian’s dominant Olympic run during this period. Identifying these incredible results, the Russian space program turned to whole body vibration with Russian cosmonauts to combat the degenerating effects of zero gravity on bone and muscle tissue. As a result, Power Plate North America is currently in discussions with NASA regarding use of the Power Plate and whole body vibration therapy with American astronauts.

Now with the help of elite personal trainers and fitness experts such as Chris Verna, founder of the Chris Verna Training Center in Boca Raton, Florida, whose clients including pro football legend Joe Montana, professional golfer Nick Price and Atlanta Braves closer John Smoltz, Power Plate brings whole body vibration therapy down to earth for the North American masses. “The amazing thing about the Power Plate is that it works from the inside out without the strenuous physical rigors of conventional training methods, activating muscle tissue that conventional fitness machines overlook, said Verna, “This machine is incredible in its ability to increase flexibility, strength and critical blood flow, while reducing joint discomfort. I’m amazed how effective it has been for my arthritis clients who are severely limited in terms of available fitness
alternatives.”

Power Plate To Shake The Foundations of North American Health & Fitness Industry with Cutting-Edge “Body Vibration” is a post from: Vibrating Exercise Machines

LOS ANGELES, CA, Jan. 2, 2009 – On Monday, Jan. 5th, home design and lifestyle guru Martha Stewart and her trainer, Mary Tedesco will showcase the myriad of fitness, wellness and beautification benefits afforded by Vibration Training with the Power Plate product, on the nationally syndicated Martha Stewart Show (check local listings for broadcast channels and times).

Acceleration Training, based on the Power Plate’s Advanced Vibration Technology, is a training method that’s become the hottest and most intriguing new fitness method to come along in decades. Acceleration Training is a mainstream fitness and beautification method in Europe, particularly in Paris and London where Power Plate-based facilities are extremely popular. Now here in the U.S., it’s become the hottest new training method among Hollywood celebrities, not to mention a host of fitness and wellness facilities around the country now offering it to consumers.

“We’re thrilled by the opportunity to have such credible and influential experts as Martha and Mary Tedesco, showcase the Power Plate to a national audience,” said Patty Stapleton, Senior Vice President, Power Plate North America. “No other training method is as efficient, or offers as wide an array of benefits to such an expansive range of individuals, and the ability to showcase this for Martha Stewart’s enormous audience is invaluable.”

Stewart has been using the Power Plate within her own personal training regimen administered by her trainer, Tedesco. Therefore, she and Tedesco will be offering first-hand knowledge of the Power Plate’s Advanced Vibration Technology to viewers around the country.

The Power Plate and its innovative Acceleration Training method has emerged steadily thanks in large part to reported use by high-profile global celebrities including Madonna, Heidi Klum, Hilary Swank, Cindy Crawford, George Clooney, P-Diddy, Clint Eastwood, Elle McPherson and Claudia Schiffer, among many others. The product’s initial introduction in the U.S. came by way of elite athletic trainers and athletes in collegiate and professional sports; however, it’s compelling combination of fitness and beautification benefits are what have created such a demand among Hollywood’s celebrity elite, for whom fitness and beauty are equally critical.

Acceleration Training™ on the Power Plate offers a host of benefits such as improved muscle strength, flexibility, bone density, mobility, balance and significantly increased blood circulation. These benefits extend to increased lymphatic drainage, critical to detoxification and eliminating cellulite, increased release of key hormones that enhance the look and condition of skin, as well as increased metabolic rate to expedite weight loss. Additionally, research has also reinforced the Power-Plate’s ability to reduce muscle pain and soreness, and expedite the recovery of damaged muscles and tendons. All this is achieved through time-efficient workout sessions of 30-minutes or less performed three-to-four times per week.

Acceleration Training with the Power Plate Featured on The Martha Stewart Show is a post from: Vibrating Exercise Machines

Team Protea Japan, the distributor of Power Plate® products in Japan, undertook the sponsorship of the Lexus Champions Challenge the week before in Miyazaki City, giving them the chance to introduce the competitors to the benefits of Acceleration Training® for golf. Legendary golfers including Chip Beck, Jerry Pate, Tommy Nakajima, and Isao Aoki utilized the Power Plate® machine daily before the 1st tee, skillfully assisted by Protea trainer, Takuro Nagasaka.

Though Chip Beck had not previously utilized Acceleration Training™, the Power Plate® machine was to become his secret weapon. Chip commented, with all the aches, pains and injuries suffered by pro golfers, the Power Plate® machine would be a powerful tool. Recognizing the potential benefits of Acceleration Training™ for his golf game, Chip Beck and Protea President Toshi Katogi, struck a deal. Chip Beck would train on the Power Plate® machine for the following week’s match at The Kinojo Senior Open and would proudly wear a Power Plate® hat.

Fate was smiling on proud CEO, Akiko Tozawa as Chip Beck won the Kinojyo Senior Open in a playoff, Akiko observed a double rainbow in the sky! This is certainly a sign of more good things to come. Congratulations to team Protea in Japan.

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